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4min chapter
Quelles stratégies marketing pour un environnement multi-produits en B2B ?
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Stratégies d'acquisition en B2B multi-produits
Ce chapitre explore les stratégies d'acquisition de produits en B2B, en mettant l'accent sur l'importance du branding distinct et des synergies entre produits. Il aborde également le bundling comme méthode pour attirer divers types de clients tout en soulignant l'adaptation des approches marketing aux besoins spécifiques des consommateurs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode