RV 73 - Demand Generation Essentials | B2B Insiders
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How to Build a Revenue Team That Works Together
Marketing and sales have to work together as a revenue team. Start breaking down your budget, measurement and analysis across three phases: create demand, capture demand and convert demand. The marketing sales thing is really tough because it was built on the idea that marketing delivers leads. And so I feel like when you think about it as one system and you have multiple resources...you get better outcomes.
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