The Relationship Between Creativity and Cognitive Ease

The link between positive emotion and cognitive ease in system one has a long evolutionary history ease mood and intuition. Around 19 60, a young psychologist named sarnov medni thought he had identified the essence of creativity. Creativity is associative memory that works exceptionally well. He made up a test called the remote association test rat, which is still often used in studies of creativity. For an easy example, consider the following three words, cottage, swiss cake,. Can you think of a word that is associated with all three? You probably worked out that the answer is cheese. Now try this dive light rocket. This problem is much harder, but it ha a unique correct answer, which every