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To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5
The Transaction
Mastering Multi-Threading in Sales Cycles
This chapter emphasizes the importance of strategic multi-threading in sales and marketing strategies, shared through practical examples and tips for effective engagement with multiple contacts within target accounts. It highlights the impact of maintaining separate conversations with individual stakeholders, rather than group meetings, and stresses the significance of off-the-record discussions to navigate deals effectively.
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