two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update
two & a half gamers
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App-Loving Exchange: Branding Demand in Mobile Games
App-loving exchange will include branding demand signed by an app-loving sales team. 80 to 90% of the ads that you see in mobile games come from performance campaigns. Branding demand typically comes in at a lower ECPM level, like level for McDonald's or BMW. To unlock this massive pool of demand,. you need to have an army of salespeople that service the agencies and take their people out to lunches, dinners, like parties.
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