The Power of Being a Customer-Obsessed CMO
Marketing Trends
Harnessing Data-Driven Marketing
This chapter explores the significance of advanced analytics and artificial intelligence in understanding customer preferences and behaviors. It emphasizes the critical role of personalization, especially in Account-Based Marketing (ABM), and fostering meaningful relationships with C-suite executives. The discussion also highlights the importance of a culture of experimentation and innovation within marketing teams to drive customer-centric initiatives.
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