Harnessing Data-Driven Marketing

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhance productivity and customer service.

Tune in to learn:

• The Importance of Having a Culture of Inclusivity
• How You Can Be Leveraging Data and Analytics for Customer-Centric Strategies
• Ways To Engage High-Value Prospects and C-Suite Executives
• Why ABM is Becoming Increasingly Important
• Why Customer Obsession And Leveraging Customer Relationships Are Key To Cisco's Marketing Strategy
• How AI is Integrated Into Cisco's Solutions To Enhance Productivity And Customer Service

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.