This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.

Today’s guest is Christina Nicholson. Christina is a former TV reporter and anchor turned owner of a PR agency called Media Maven. She's the host of the Become a Media Maven podcast, where she pulls the curtain back on all things media and public relations. Today she's gonna share some tips on how anyone can earn media exposure in places like the Today Show, Forbes, and top podcasts without spending money on ads.

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
16:34 - How To Avoid The Mistake That Prevents Most People From Getting Media Coverage
19:25 - How To Pitch Yourself To Be On A Podcast
37:59 - Should You Spend Your Budget On PR Or Advertising? (The Surprising Answer)