Alan Klement is known for developing the theories of Jobs to be Done and Market Modernization and inventing new methodologies and methods for engineering growth. His latest venture is Revealed — a market research and growth guidance firm that helps organizations grow, align, and reveal market insights. He's the author of When Coffee and Kale Compete and is writing a sequel called Jobs to be Done: Understanding Needs. Predicting Adoption. This is part two of our conversation. In this episode, we discuss OKRs and Jobs to be Done, the two goals that product people should take into consideration, the importance of a feed forward communication culture, and we get a sneak peek into some concepts and models from Alan's new book. Let's jump in.