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How to Map an Event to a Strategy That Works for You
A lot of events I go to are just packed with speakers, right? Just like packed with speakers. And what I'm trying to understand is how do invited speakers map to the strategy of, I want to show people a gap that I as the host of the event can help them solve. Most people don't get there as quickly as you did. This is actually one of the most important things in live events. In sales in general, it's through line. There has to be a through line in your event,. If you have a speaker on your stage and they don't know that you're doing that, the chances of them botching your event are huge. It's really critical