2min chapter

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40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini - I Love Marketing Episode #468

I Love Marketing

CHAPTER

Building Connections and Turning Enemies into Friends through Shared Interests

Learn how sharing personal interests, like books, can help improve relationships with difficult people, as illustrated through the story of Ben Franklin and his political rival, showcasing how common ground can turn enemies into friends and achieve shared objectives.

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