I Love Marketing cover image

40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini - I Love Marketing Episode #468

I Love Marketing

00:00

Building Connections and Turning Enemies into Friends through Shared Interests

Learn how sharing personal interests, like books, can help improve relationships with difficult people, as illustrated through the story of Ben Franklin and his political rival, showcasing how common ground can turn enemies into friends and achieve shared objectives.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app