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#821: My Two-Year Secret Project, COYOTE — The Strategies and Tactics for Building a Bestseller from Nothing with Elan Lee of Exploding Kittens

The Tim Ferriss Show

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Navigating Game Design and Marketing Challenges

This chapter explores critical factors that contribute to the failure of board games, focusing on the impact of packaging and marketing strategies. It highlights personal experiences in selling games, the challenges of retail requirements, and the importance of understanding contractual obligations. Additionally, the chapter emphasizes the need for market testing, learning from mistakes, and the enduring potential for innovation in the game industry.

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