Shifting Sip: Alcohol Trends in Dining

This chapter explores the evolving beverage landscape in the restaurant industry, emphasizing a decline in alcohol consumption among younger generations, notably Gen Z and younger millennials. It discusses the implications of this trend on restaurant profitability, the rise of non-alcoholic options, and the challenges of adapting to changing consumer preferences. The conversation highlights the need for innovative beverage strategies as restaurants navigate the complexities of modern dining experiences.