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4min chapter
Cisco's John Chambers: The essential playbooks — and when to use them
Masters of Scale
Is There a Crisis Playbook?
In 2000, John Chambers' top financial institution suddenly slowed their order rate with Cisco. He now had the experience to recognize it as a glaring warning sign. A playbook on crises is vital to keep updating, even if you're not currently in a crisis. The culture playbook should be understood by everyone and built by everyone.
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