In 2000, John Chambers' top financial institution suddenly slowed their order rate with Cisco. He now had the experience to recognize it as a glaring warning sign. A playbook on crises is vital to keep updating, even if you're not currently in a crisis. The culture playbook should be understood by everyone and built by everyone.
All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.
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