David Crane at Google Ventures and Roger Lee at Battery had been exposed to this through their kids. They saw the sneaker business as big, but they didn't fully understand it until later. The evolution of what happens here is today we're a better secondary market. We're an evolution of eBay. But the really interesting thing becomes we become an alternate retail channel. Oh my God. I just figured out your business. That's the, that's the real business.

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