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4min chapter
Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
Introduction
Gabby and Mike Grenberg founded their agency Proofpoint Marketing in 2016. In 2020, they hit a pivotal moment when the pandemic shook the world and their agency. It was then they asked themselves not whether they should nitch down, but how. Since that time, they've pivoted their agency's positioning to one centered on their strategic narrative.
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