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229 - Starting a Marketing Movement | The Refine Labs Origin Story

GTM Live

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Anixs - The Year of Rapid Scale, Ar Service Offering Evolution

This year was really the year of rapid scale for Anixs. We had a point several months ago where we were starting to get a lot of feedback from our team that they were starting to feel overworked. One large company ended at being the same amount of work as three small companies, which created a place where people were planned to work a hundred and 20 % or a hundred and 30% of their actual time. And so we teered out our customers into s m b, midmarket commercial enterprise, likei another company would do, and split out the team so that the capacity was properly allocated. The key is that when you see things that are not working, that you fix

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