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Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202
This Week in Startups
How to Use Negative Calls to Action in Your Writing
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Don't bury the lead. You want to idea that call to action right off the bat. Writing is four parts editing and one part vomiting. When you push the verb first, you get that command. It's all about getting people to do what you want them to do. And it doesn't mean having a negative message, like, i don't like you. It means just taking the verb and turning it into the negative form of itself.
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