Naming Challenges, Targeting Students, and Franchisee Troubles

When Anubhav was a kid in school, he used to flip phones. That's the start of his business venture even though he didn't know that's how business worked. During his teenage, his parents wanted him to do his UPSC exam and become an IAS Officer but he chose entrepreneurship without his parent knowing about it.He moved from Delhi to Indore to start his entrepreneurial journey and decided to start selling chai. They came up with a business plan to start selling chai and decided to open their very first store in near a girls hostel. As they opened it, they had no name for the place. When customers came for chai, they started calling them "gumnaam chaiwallah" and that's they came up with the name Chai Sutta Bar.Chai Sutta Bar doesn't allow people to smoke in or around their outlets even though it has "sutta" in it's name. After they started their first store in Indore, they saw a massive demand and decided to open more locations. They had expanded to 3 stores by 2016 with a franchise model. Then in 2019 they expanded to 65 locations.Today, Chai Sutta Bar has expanded to 500 location across 300 cities, including 3 stores in Dubai. They are planning to open more stores in other countries like USA, Canada and the UK.