SaaStr 277: SaaStr CEO Jason Lemkin and Shopify Plus GM Loren Padleford on Revenue, Ecosystems and The Right Time to Go Upmarket
The Official SaaStr Podcast: SaaS | Founders | Investors
Shopify Plus: Going Upmarket and Targeting the Mid-Market and Enterprise Customers
This chapter discusses the origin story of Shopify Plus and how Shopify transitioned to serving mid-market and enterprise customers. It explores the decision to go upmarket, the challenges faced in re-architecting the platform, and the competitive landscape with companies like Salesforce and Adobe.
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