S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Is Your Company a Good Fit for This Market?
I would love to start off by understanding a little bit more about the standalone attractiveness of the Pakistan luxury car market. Do we have any information on the size of this industry and how fast it's growing? I know you mentioned that we have a GDP growth of 6%. So my assumption is that we're going to be growing at a little bit faster than that. This is a high potential market. Yeah. And we're looking specifically, as you mentioned, to break even in two years if we're looking at entry. That's where I would look into either organic or inorganic growth as the best strategy to penetrate this market.
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