Creativity through Constraints and Collaboration

This chapter explores the influence of weak ties on creativity, using Doctor Who as a case study and highlighting a NASA team's innovative response to ventilator shortages during the COVID-19 pandemic. It underscores the significance of thorough problem identification and the surprising benefits of constraints on creativity, challenging the notion that more options are always better. Additionally, it delves into cognitive limitations in the creative process and the effects of choice overload, illustrating how fewer choices can actually enhance decision-making and innovation.