How to Scale Your Impact as an Entrepreneur

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The road to disruption is paved with small, steady victories such Stacey Phillips of Capital One Business. At the end of the day, it's about trust. And if you say that what you're going to do and then keep on doing that, you will do pretty well. As with every ad on Masters of Scale, the entrepreneurs you just heard from were real and unscripted because Capital One is a financial institution.

Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users to. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force).

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