Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down.
This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade.
We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood.
The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example.
Biases aside, there is so much to learn here!
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://in.linkedin.com/in/nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhilkamath
#AaditPalicha : Co-Founder & CEO of Zepto
Follow Aadit here:
Twitter https://twitter.com/aadit_palicha
Instagram https://www.instagram.com/a.palicha/
Facebook https://www.facebook.com/aadit.palicha.9
Linkedin https://www.linkedin.com/in/aadit-palicha/
#KaivalyaVohra: Co-Founder & CTO of Zepto
Follow Kaivalya here:
Twitter https://twitter.com/v0hra
Instagram https://www.instagram.com/kaivalyavohra/
Facebook https://www.facebook.com/100012626226933
Linkedin https://www.linkedin.com/in/kaivalya-vohra
#NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health
Follow Navya here:
Instagram https://www.instagram.com/navyananda/
LinkedIn https://www.linkedin.com/in/navyanavelinanda/
Navya’s Podcast https://www.youtube.com/@navyanavelinanda
#TaraSutaria: Bollywood Actor & Singer
Follow Tara here:
Twitter https://twitter.com/tarasutaria
Instagram https://www.instagram.com/tarasutaria/
Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/
Timestamps
(00:00) - Intro
(02:05) - Zepto Bros Arrive
(04:00) - Story of Zepto Bros
(06:28) - Stanford Dropout Tale
(07:29) - KiranaKart Beginning
(09:31) - Dark Stores & 1st Funding
(12:02) - Cracking Sales as Techies
(13:35) - Zepto's Sales Growth
(14:30) - Y Combinator & Hurdles
(17:45) - Series A & Beyond
(20:19) - Grocery Economics
(23:31) - Navya’s Unconventional Choices
(27:07) - Navya on Privilege & Goals
(31:51) - Navya’s Reflections
(39:08) - Tara's Artistic Childhood
(40:10) - Disney to Bollywood- Tara's Story
(43:51) - Unveiling Bollywood’s Reality
(45:10) - Flaws in Movie Business
(46:10) - Changing Taste of Audience
(47:46) - Tara's Upcoming Film
(49:10) - Tara’s Dream Project
(50:20) - Who is Tara, really?
(51:27) - Music Tastes
(54:29) - What is the new gen. up to?
(56:16) - New Gen. & Consumption Trends
(01:00:00) - Flipkart vs. Amazon: Are both same?
(01:00:56) - Zepto’s USP & Commodities
(01:03:20) - Surprising Shopping & Buying Trends
(01:11:41) - The Complex Cinema Business
(01:15:27) - Do People Pay for Premiumization?
(01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products
(01:28:10) - UPI vs. Credit Card
(01:29:08) - Trends in Social Media?
(01:30:26) - Income Inequality
(01:34:17) - Empowering Young Entrepreneurs
(01:38:12) - Education Systems: Old vs. New
(01:49:58) - Anecdotes from School
(01:53:45) - Childhood Challenges & Therapy
(01:56:50) - Dealing with Founder’s Conflict
(02:01:45) - Nikhil’s Brotherly Advice
(02:03:50) - Tara on Content
(02:13:06) - Marriage, Kids & Beyond
(02:17:39) - Woke Culture, Entitlement & Social Media
(02:23:55) - Tara's Wall-Bump Mishap
(02:25:53) - Navigating Cancel Culture
(02:31:12) - Brand Narrative in 1 Line
(02:35:00) - Surprise Jamming Session!
