2min chapter

My First Million cover image

Andrew Wilkinson: The Hardest And Easiest Businesses To Start

My First Million

CHAPTER

SodaStream

SodaStream was acquired for $3 billion in 2018 by Pepsi. I'm surprised there's not a hundred million, you know, a D2C Soda Stream competitor that's doing north of a hundred million in sales. We actually hired the president of SodaStream US who grew the business to 200 million in the United States. That's the new CEO of AeroPress. Should we talk about some of the terrible businesses? Yes.

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