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Empathy in the Inbox: Crafting Prospect-Focused Pitches with Arianne Hatfield

Enterprise Sales Development (CIENCE)

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Transforming Sales Development with AI and Personal Connections

This chapter explores the evolving landscape of sales development in 2023 and 2024, emphasizing the role of Generative AI and technology in enhancing strategies and success for sales representatives. It highlights the importance of personal connections, genuine engagement, and thoughtful outreach in building relationships with executives. Additionally, the discussion advocates for a growth mindset, embracing discomfort, and the effectiveness of personalized gifting in creating lasting impressions on potential clients.

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