The Science of Personalization

At Netflix, the big dog was A-B tested. That's the one of the main ways that you had to learn about whether these ideas were working or not. This is the scientific method. You have a hypothesis, you test it, and human judgment is still required. We're not out of jobs yet when you look at the data to figure out what is right to do. And I'm going to share each of these metrics and some of the projects on the journey of personalization with you.