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Zappos: A Service Company That Just Happens to Sell Shoes
Zappos became this huge deal and then like at your peak, I guess in 2009, you sell to Amazon. Yeah. So, I mean, there was a point where you really just defined yourself like, this is what sets our company apart. And so for us, we're hoping 10, 20 years from now, people won't even realize we started selling shoes online.