The User Research Strategist: UXR | Impact | Career  cover image

Episode 14: How to test font styles (and preference testing)

The User Research Strategist: UXR | Impact | Career

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Visual Testing for Usability and Brand Perception

Preference does not indicate any sort of impact on usability and perception. If we make sure that, you know, if we maximize minimize the screen, does it make sense? Where does it maybe not make sense? And overlay a heading. Is there good information architecture within this? These are all things that we should be able to do internally with the roles that we generally have in an organization. So I would just scratch preference, preferences out the door, off the table because ultimately that's not what we're actually looking for.

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