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138: Fees and Negotiation with Peter Farrall and Stephen Brookhouse

Business of Architecture UK Podcast

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Adding a Specialist Service to Your Architecture Practice?

How important is it to be perceived as an expert or a specialist? How much does that influence what architects can charge? I think am often, it seems to me that practitioners don't realize that they are actually a specialist. And so it's not entirely about getting greater fee, but it e allows you to differentiate yourself from the competition and possibly win the work as well.

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