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150: Entrepreneur Gold w/ Zac Maurais
The Profitable Property Management Podcast
What's the Difference Between Top of Funnel and Mid-Filter?
Top of funnel is really strong. It's just probably not the thing that we're going to be able to win because it's already been done. So around middle of funnel, I think I was wasting a lot of time on properties that I had no business even engaging with. And so we built some things that help people qualify and then have more visibility into things that are somewhat complicated.
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