S5E11: Bain-Style Mock Case Interview: HardHead Helmets
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How Do You Think a Change in Distribution Channel Would Affect Hardhead?
Hardhead has sold primarily through the small specialty shops, mom and pop bike retailers. But their channel mix has somewhat recently moved to 50 % discounters like walmart. So i am actually interested in how you think a this change in distribution channel would affect the company's future prospects.
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