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17min chapter
Why Spotify wants to look like TikTok, with co-president Gustav Söderström
Decoder with Nilay Patel
Navigating User Interface Changes
This chapter explores the challenges Spotify faces in evolving its user interface, particularly as it seeks to incorporate feedback from A-B testing and adapt to changing user preferences. The discussion highlights the complexities of user reactions to interface changes and the importance of qualitative and quantitative testing to improve user engagement and exploration of diverse music. Additionally, the chapter addresses Spotify's strategic shift towards integrating video content while maintaining a focus on audio, and the implications this has for creators and advertisements.
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