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#72 - Wie kann hyperlokaler Social Commerce aussehen? mit Jochen Krisch (K5, Exciting Commerce, GLORE50) | #socialcommercechats
wieCommerce?
Dynamiken und Risiken im Social Commerce
In diesem Kapitel wird die Entwicklung von Social Commerce speziell im Bereich Lebensmittel untersucht. Es werden Risiken analysiert, die Unternehmen eingehen, wenn sie sich nicht anpassen, sowie neue Trends, wie TikToks Einstieg in den Lieferdienstmarkt.
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