The Secret Sauce of Negotiating Contracts with Laura Frederick
Negotiate Anything
00:00
Is Vengeance the Opposite of Reciprocity?
The pleasure centers of the brain are activated when people are given an opportunity to give revenge in a lab setting. "I think about vengeance almost like as the opposite of reciprocity, right? Reciprocity is, you gave me something good, I'm going to give you something good in return," she says. The desire to get back at counter parties who are really screwing over your negotiations is so strong.
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