Quibi spent $1.2 billion on stars in Hollywood and cutting edge technology, but failed to find a customer. The company was shut down just eight months after it launched. "They seemed like this was truly going to be the next big thing," says former Silicon Valley executive John Defterios. He asks: How could Quibi have better identified the true needs of its audience?
Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.
This is part 2 of a 4-part series.