The Evolution of Zappos

In the first year of Zappos, were you actually selling shoes? Yeah. In order to test out the whole concept for real, Nick would actually just go down to the local shoe store,. Take pictures of all the shoes that were on the wall and then put it on the website. If someone bought something, then go down to a local shoe store, buy the shoe and then ship it. And obviously not making money from each of those, but it was really cheap and easy way to test the actual demand.