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Daniel Kahneman on Behavioral Economics (Podcast)

Masters in Business

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Navigating Decision-Making Noise

This chapter explores the complex influences on decision-making, particularly the role of mood and personal experiences as sources of 'noise' in judgment. It identifies three main sources of noise and emphasizes the importance of structured guidelines to improve decision-making processes. The discussion also reflects on the ongoing challenges faced by individuals, even experts, in making consistent and objective judgments.

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