The Importance of Messaging in Business

Rikker: Disruption is an over used tool, but i also believe it's an incredibly important tool. An s and b business can be this wonderful fly wheel that just keeps on turning,. But if you get into a comfort state with that, it will be a slio fly wheel that spins progressively slower. You have to figure out how to put new energy into the business. Be honest about the costof customer racquisition. And then finally, i think honesty is n important rate. I'll answer some of your questions before we end up.