2min chapter

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CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future

HBR IdeaCast

CHAPTER

General Motors Electric Vehicles - Is There Resistance?

This is, this is a big, hairy, audacious goal. And change of this magnitude it a company as complex as general motors has got to be daunting. I'm wondering, first of all, have you run into any resistance anywhere, among any of your stake holders? I think this is something we've been working on for a while. It was a couple of years ago that we put out our vision for the company to create a world with zero crashes, zero missions and zero congestion....

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