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#336: Scott Belsky — How to Conquer the Messy Middle

The Tim Ferriss Show

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How to Build a Product Brand Fit

I remember getting one of the very very early mock-ups before the app was deployed even with one car. I asked him about that in the process of putting the book for the messy middle together and he was saying that um it's also about what kind of email address the team that you put together will actually want to have. He was like would you rather have a scott at spot.com or would yourather have scott at discover spot.com? And so he was also thinking about from like the product brand fit perspective is this something that people can grow into  and say like I you know this is my email address. So I've always been fascinated by the fact that

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