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#32 Digital Transformation@MANN+HUMMEL | Über Zielbilder, Digital Transformation Offices und Learnings mit Alexander Lapp, Director Digital Transformation
Digital Success | Erfolgreich den Wandel meistern
Wandel der Anforderungen im B2B-Bereich durch digitale Schnittstellen
Dieses Kapitel behandelt den Wandel der Anforderungen im B2B-Bereich, insbesondere hinsichtlich digitaler Schnittstellen und der Kundenerfahrung. Es wird aufgezeigt, wie B2B-Kunden zunehmend B2C-Erwartungen an Transparenz und Interaktivität stellen und die Wichtigkeit effizienter Kundenkommunikation unterstrichen.
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