2min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Too Good To Go: Lucie Basch

How I Built This with Guy Raz

CHAPTER

What Was Your Pitch?

The founder of all you can eat started out pitching to stores in Oslo. His pitch was simple: If you have food at the end of the day, it makes no sense for you to throw it away first. People that will have already paid online, welcome and pick up a big bag filled with what they've left. The promise was it won't be harder than throwing food away, but also you will get new customers through your doors - so why say it?

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