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First Conversation to LOI Session 1

M&A Science

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CAPX and Synergies

We ask a lot of questions to really dig in and understand what are the key marketing initiatives that drive offline. We know we can get potential synergies there. Same thing on the sales side. Sometimes the ratios of sales to SEs and sales to account managers are just out of whack. There are lots of things that we can look for that allow us to say, hey, here's a clear area where we can get synergy.

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