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The One Link of the Weekday Issues Delivers on What You Promise
The one link that i will put in a weekday emal will get more clicks than all 15 or 20 links in the sunday issue combined. People know when they get that week day email for me, it's going to take them ten seconds to look at and if it's interesting, they'll click it. And so i think that just fuels itself. Again, i stumbled into it, but it's been incredible.