
Trillion Dollar Shot, Episode 1: Birth of a Blockbuster
The Journal.
The Enduring Magic of a Classic Tune in Modern Advertising
This chapter delves into the excitement surrounding Ozempic, a type 2 diabetes medication, while examining the classic song 'Magic' used in its advertising. It explores the song's enduring popularity and its impact on advertising, featuring insights from the original songwriter on its generational resonance.
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