The Journal. cover image

Trillion Dollar Shot, Episode 1: Birth of a Blockbuster

The Journal.

CHAPTER

The Enduring Magic of a Classic Tune in Modern Advertising

This chapter delves into the excitement surrounding Ozempic, a type 2 diabetes medication, while examining the classic song 'Magic' used in its advertising. It explores the song's enduring popularity and its impact on advertising, featuring insights from the original songwriter on its generational resonance.

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