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The Power of Belief
In the first month, we hired a sales team. I went right out the gate, you know, swinging and we hired six guys right off the bat. And so we started six gyms at the same time where I'd fly a salesman out,. We put them up in the hotel, we pay for the rental car, pay for the flights, pay for everything...and then still with all of that, uh, be able to make a profit. The last week invariably sales would always double. So how did they do it? They didn't change the script; there was no scriptYou can fool yourself into believing scarcity or urgency is good enough but there's nothing better than real experience