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Die Red-Bull-Saga (3/3): Mateschitzs (rechte) Medienmacht
Inside Austria
Die Entstehung des Red Bull-Universums: Vom Magazin zu ServusTV
Dieses Kapitel beschreibt die Transformation eines Formel-1-Magazins zu einem umfassenden Medium im Red Bull-Universum, das Themen von Motorsport bis Lifestyle abdeckt. Zudem wird die Entwicklung von ServusTV behandelt, das sich von einem Lokalsender zu Österreichs größtem Privatsender entwickelte.
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