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How to Differentiate Between Facebook Advertising and SEO
The two sides of the coin that people often talk about. It's like what are the inputs here so on Facebook you pay to make a piece of content and then you pay to distribute that content right in SEO you pay an engineer to make sure that all of the ranking factors are well adjusted to site speed. So these things aren't like different things they're points on the same spectrum, if you're not using both it doesn't make sense.