2min chapter

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4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

Are You Trying to Avoid Being Disrupted?

Rita Mehta: Disruption is the creation of a new business model in all its attributes. She says companies need to support small initiatives and be willing to fund them. "Companies that are going to be successful are going to get a lot smarter about that," she said.

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