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5min chapter
How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)
Marketing Against The Grain
The Power of AI for Conversion Rate Improvements
Brian Hall: AI is a huge lever for conversion rates. It's not that good if it's just faster, but if it's better and faster, that's where the game changes. He says one of the things he loves to do at HubSpot is doing secret shopper exercises with new users so they can learn from their experience. Zappen shows us how this kind of scenario could be used in our VCs' deals.
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